3D floorplans for apartment rentals

3D floorplans for apartment rentals

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In an increasingly competitive real estate market, you are looking for effective ways to stand out and present your rental units in an engaging way. It is in this context that realistic 3D floorplans have become an essential tool for achieving online results and speeding up apartment rentals. Over the years at GOCAM 3D, we have observed that 3D floorplans not only transform how our clients showcase their properties, but also how quickly they achieve successful market launches. Today’s tenants want to quickly see the spaces you offer, and that is exactly what 3D floorplans allow them to do. Whether it’s a studio, a 4½ apartment, or a penthouse, realistic 3D floorplans make it easier for qualified tenants to make decisions and provide an accurate representation of real spaces.

- Listings with a 3D floorplan receive on average ~45% more clicks than those without a 3D plan.*

Why create realistic 3D floorplans?

The realistic 3D floorplans produced by GOCAM 3D have become essential and give you a major competitive advantage: they make your listings more attractive and help qualified tenants make decisions more easily. If so many of our clients—property owners and real estate portfolio managers adopt 3D floorplans, it is because they immediately convey a high-end impression of your units and significantly reduce the number of unqualified tenants. With a realistic 3D floorplan, you demonstrate high construction quality, expertise, and great attention to detail. This allows you to position yourself as a market leader among serious tenants, while showcasing your real estate portfolio. Realistic 3D floorplans make it possible to present what matters most quickly on platforms where visual space is limited, in order to increase click-through rates on your listings and generate more rental inquiries. Our clients using 3D floorplans achieve far better results, engagement, and responses.

- 82% of buyers consider a 3D floorplan to be a decisive asset when evaluating a property.*

- One in five online buyers ignores a listing without a 3D floorplan or any floor plan at all.*

What tenants want to see quickly

At GOCAM 3D, our clients often tell us that people are not naturally visual and have difficulty imagining spaces. Prospective tenants want to quickly see whether a property meets their needs before calling or visiting. A photorealistic 3D floorplan provides this overview and adds depth to the rooms, while showcasing potential layouts. A 3D floorplan removes ambiguities to convince hesitant tenants and also highlights natural lighting, ergonomics, and the quality of construction materials used. With realistic 3D floorplans, tenants can more easily envision the space, understand room sizes and flow, and choose the perfect unit. This creates a strong connection between the visitor and the space. To enhance this effect, many property managers combine their 3D floorplans with 3D renders, 3D visuals, and additional 3D visuals to diversify viewing angles and provide complete, varied, and engaging visual content. This allows you to showcase each of your apartments from their best angles, giving you a clear advantage over competitors by offering comprehensive visual information designed to deliver results quickly.

- 67% of clients state that being able to visualize a space through a 3D floorplan helps them make decisions faster.*

What to expect from a realistic 3D floorplan?

You can expect tangible results when investing in realistic 3D floorplans, such as achieving a reduced vacancy rate over time. A 3D floorplan encourages better decision-making during the first viewing and can reduce by up to 40% the number of in-person visits that do not result in a rental.

- Listings with a 3D floorplan show a conversion rate (click ➝ contact) approximately 15% higher.*

- 3D floorplans increase user engagement by up to ~60% in some analyses.*

- A study indicates that 3D floorplans can triple visitor return rates (300% of users returning to explore a listing or rental page).*

What you need to know before ordering your realistic 3D floorplans

Before ordering your realistic 3D floorplans, make sure you have the following essential information on hand: architectural plans with elevations or AutoCAD files when available, a list of materials, colors and their placement, and finally a lighting plan. A well-executed realistic 3D floorplan depends on the quality of this information. Also consider the decorative style you want—contemporary, modern, minimalist, etc.—and the viewing angles you would like to achieve. GOCAM 3D can also suggest the optimal angle that will best showcase the space.

The production of photorealistic 3D floorplans

From the moment we receive all the necessary information to start your project, our 3D experts and 3D artists will need an average of three business days to produce a photorealistic 3D floorplan, plus an additional business day for retouching and modifications. All our projects include an initial presentation of the 3D visuals before delivery to make adjustments and ensure the deliverables are perfect. For the production of realistic 3D renders once the 3D floorplans are completed, we typically require one business day of work per additional 3D visual.

Once the realistic 3D floorplans are created.

When your realistic 3D floorplans are created, it is easy for us to generate additional 3D visuals for each room you want to highlight in your rental listings. The photorealistic 3D renders produced by GOCAM 3D integrate seamlessly with the 3D floorplans, enhancing them and forming a coherent set that creates an unforgettable visual impact. They provide an accurate sense of the style offered: wall colors, material textures, lighting ambiance, and more. You can opt for our complete 3D renders package, which contains a series of carefully selected 3D visuals designed to complement your presentations and achieve optimal results in a carousel format, allowing viewers to virtually navigate the apartment. Our clients who choose our 3D visuals sets for rentals typically select the following views: a 3D kitchen render, a 3D open space render or 3D living room render, a 3D bathroom render, a 3D bedroom render, a 3D walk-in closet render (optional), and a 3D balcony render (optional). When a prospective tenant views a 3D render, or a 3D visual, they can visualize the space even more clearly and are more likely to submit a rental inquiry. Studies show that a professional 3D render increases attention time on a listing and boosts engagement.

Conclusion

At GOCAM 3D, we firmly believe that the strategic use of a realistic 3D floorplan and multiple hyper-realistic 3D renders helps showcase the full potential of your rental spaces. By presenting a professional 3D floorplan, you demonstrate the quality of your real estate investments to qualified tenants. 3D floorplans are therefore a sustainable investment, as they can be reused and provide a profitable return for any property owner or manager looking to optimize their online presence and attract interested tenants more quickly. Each 3D render and 3D visual enhances visibility. 3D floorplans immediately convey a high-end image for your rental units, demonstrate your attention to detail, and when combined with realistic 3D renders, they represent one of the best investments today for optimizing apartment rentals, standing out in a highly competitive market, and maximizing the visual impact of your communications.

Sources *

• Zillow Group, “2021 Consumer Housing Trends Report.”
• Matterport, “The Impact of 3D Tours on Real Estate Listings.”
• Redfin, “The Benefits of 3D Home Tours in Real Estate Sales.”
• National Association of Realtors, “2022 Home Buyer and Seller Generational Trends.”
• Tely.ai ''https://examples.tely.ai/10-benefits-of-3-d-floor-plans-for-real-estate-listings/''